SAMUEL KEANE (0376236)

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Art Direction - Final Output

on July 27, 2026

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Advanced Typography - Task 1: Exercises

21/04/24 - 13/05/25 (Week 1-Week 4) Samuel Keane / 0376236 Advanced Typography / Bachelors of Design (Honors) in Creative Media Task 1: Exercises 1 & 2 JUMPLINKS 1. LECTURES 2. INSTRUCTIONS 3. TASK 4. FEEDBACKS 5. REFLECTIONS 6. FURTHER READING LECTURES Lecture 1: AdTypo_1_Typographic Systems "Typographical organization is complex because the elements are dependent on communication in order to function." (Elam, 2007). Which means, if there is 0 communication, there is no point of it being there. Elam also stated that the typographic systems are similar to what architects call shape grammars since the systems also has a set of rules that is unique that focuses and directs the decision making. As state...

Design Principles - Task 3: Development & Design

10/3/25 - 17/3/25 (Week 6 - Week 7) Samuel Keane / 0376236 Design Principles / Bachelors of Design (Honors) in Creative Media / Taylor's University Task 3: Development & Design JUMPLINKS 1. INSTRUCTIONS (MIB) 2. TASK 3. FEEDBACK 4. REFLECTION INSTRUCTIONS TASK Reference & Sketches After consulting with Mr. Fauzi about the sketch, I decided to go with sketch 2. I also found some poster and images I can use as references on Pinterest. Fig. 2.2,Chosen sketch and reference; source from Pinterest Poster Design Firstly, I open up a new file with a size of 210 x 297 mm on Photoshop. Before anything else, I add grids as a guide to make the placement of texts and images tidier. Next, I add the title of the painting and the bible verse under the title as long as the two lines to separate the title and the image below. Then, I add strokes on each of the image to create a frame outside of the images. Fig. ...

Typography - Task 1: Exercise 1 & 2

24/09/24-22/10/24 (Week 1-Week 5) Samuel Keane / 0376236 Typography / Bachelors of Design (Honors) in Creative Media / Taylor's University Task 1: Exercise 1 & 2 JUMPLINKS 1. LECTURES 2. INSTRUCTIONS 3. TASK 4. FEEDBACKS 5. REFLECTIONS 6. FURTHER READING LECTURES Lecture 1: Typo_0_Introduction What I generally get from Mr. Vinod's on this lecture is the definition of typography, some of the origins and the terminologies within typography. Typography is the act of making and creating letters which can be interpreted as the creation of typefaces. Furthermore, Mr. Vinod stated that typography came in many forms from digital images to physical objects. For example, animations, website designs, apps, signs, products, posters, books, essentially everywhere. In conclusion, typography is a very importa...

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Art Direction - Final Output

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